Beginner levelMarketing and sales
Digital marketing
Strategy and budget, the website and SEO, Google and Meta ads, e-mail and analytics: a brand’s plan in three months.
- Hours
- 60
- Length
- 7–15 weeks
- Group
- up to 18 people
- Format
- In class
- Taught in
- AZ, RU
Next groups
A group is certain to run once six people enrol. Enrolment closes at 18:00 the day before the first lesson.
| Dates | Days and time | Language | Format | Seats | Enrol in this group |
|---|---|---|---|---|---|
| Sat 21 Nov – Sat 6 Mar15 lessons | Days and timeSaturday 10:00–14:00 | LanguageIn Russian | FormatIn class | Seats1 seat leftGroup confirmed | Enrol in this group |
| Mon 14 Dec – Wed 3 Mar24 lessons | Days and timeMon, Wed 19:00–21:30 | LanguageIn Azerbaijani | FormatIn class | Seats3 seats leftGroup confirmed | Enrol in this group |
| Mon 4 Jan – Wed 17 Feb20 lessons | Days and timeMon, Wed, Fri 10:00–13:00 | LanguageIn Azerbaijani | FormatIn class | Seats15 seats left | Enrol in this group |
| Sat 16 Jan – Sat 1 May15 lessons | Days and timeSaturday 10:00–14:00 | LanguageIn Russian | FormatIn class | Seats16 seats left | Enrol in this group |
| Mon 8 Feb – Mon 10 May24 lessons | Days and timeMon, Wed 19:00–21:30 | LanguageIn Azerbaijani | FormatIn class | Seats3 seats leftGroup confirmed | Enrol in this group |
| Mon 1 Mar – Wed 21 Apr20 lessons | Days and timeMon, Wed, Fri 10:00–13:00 | LanguageIn Azerbaijani | FormatIn class | Seats6 seats leftGroup confirmed | Enrol in this group |
Programme
- Strategy: audience, positioning, budget and KPIs8 h
- The website, landing pages and SEO basics10 h
- Google Ads: search, performance and video12 h
- Meta ads and social media12 h
- E-mail, the CRM and repeat sales8 h
- Google Analytics 4 and reporting; the final plan10 h
- Total60 h
After the course you will be able to
- Write a three-month digital marketing plan and budget for a brand
- Set up a Google and a Meta campaign and measure the result
- Read an agency’s report and ask the right questions
What you need first
No background needed; using social media is enough.
Tools
- Google Analytics 4
- Google Ads
- Meta Business Suite
- Canva
Final project and certificate
A full plan for a real or invented brand: audience, channels, budget, the first campaign set up and a measurement plan.
The certificate goes to those who attend 80% of the lessons and score above 60 on the final project. It is the academy’s own certificate, not a state document; its number can be checked on this site.
Check a certificateCertificate
Awarded to
Name Surname
«Digital marketing» for completing the course
Length: 60 hours · Final project: 91/100
No. PS-2026-···· · verify at pilleakademiya.az/certificates
Instructors
Ulviyya Javadova
Digital marketing
Head of marketing at an online store, 10 years in the trade
Profile and a free consultationAygun Musayeva
Social media and online ads
Head of media planning at an advertising agency, 8 years in the trade
Profile and a free consultation
Before and after this course
All courses in the field: Marketing and salesQuestions
Who pays for the ad spend?
In class we set campaigns up in test accounts, with no money spent. If you want to run a real one for your own brand, the budget is yours; the instructor helps you set it up.
Can I get my money back if I change my mind?
Until the first lesson you get back everything you paid. After the start, the lessons not yet held are refunded, to the card within 10 working days. Cancel on the “Your enrolment” page with the number and your phone.
Can I move to another group?
Yes, once and free, until 3 days before the start: choose another group of the same course on the “Your enrolment” page.
This course for your team
We can run the course at your office or online for your staff only, with examples from your company’s own data.