Intermediate levelMarketing and sales
Google and Meta ads
Search and video campaigns, audiences, conversion tracking, budgets and bidding, a Looker Studio report.
- Hours
- 30
- Length
- 6 weeks
- Group
- up to 16 people
- Format
- In class, Live online
- Taught in
- AZ, RU
Next groups
A group is certain to run once six people enrol. Enrolment closes at 18:00 the day before the first lesson.
| Dates | Days and time | Language | Format | Seats | Enrol in this group |
|---|---|---|---|---|---|
| Mon 23 Nov – Wed 30 Dec12 lessons | Days and timeMon, Wed 19:00–21:30 | LanguageIn Azerbaijani | FormatIn class | Seats6 seats leftGroup confirmed | Enrol in this group |
| Tue 8 Dec – Tue 19 Jan12 lessons | Days and timeTue, Thu 19:00–21:30 | LanguageIn Russian | FormatLive online | Seats12 seats left | Enrol in this group |
| Mon 4 Jan – Wed 10 Feb12 lessons | Days and timeMon, Wed 19:00–21:30 | LanguageIn Azerbaijani | FormatIn class | Seats10 seats leftGroup confirmed | Enrol in this group |
| Tue 2 Feb – Thu 11 Mar12 lessons | Days and timeTue, Thu 19:00–21:30 | LanguageIn Russian | FormatLive online | Seats10 seats leftGroup confirmed | Enrol in this group |
| Mon 15 Feb – Mon 5 Apr12 lessons | Days and timeMon, Wed 19:00–21:30 | LanguageIn Azerbaijani | FormatIn class | Seats11 seats left | Enrol in this group |
| Mon 29 Mar – Wed 5 May12 lessons | Days and timeMon, Wed 19:00–21:30 | LanguageIn Azerbaijani | FormatIn class | Seats14 seats left | Enrol in this group |
Programme
- Goals, budget and conversion tracking (Tag Manager)6 h
- Google Ads: keywords, search and performance campaigns8 h
- Meta Ads Manager: audiences, creatives, testing8 h
- Bidding strategies and splitting the budget4 h
- Reporting in Looker Studio and optimising4 h
- Total30 h
After the course you will be able to
- Check that conversions are counted correctly
- Work out the cost per lead and bring it down
- Split a budget between two channels by the numbers
What you need first
“Digital marketing” or some experience in an ads account.
Tools
- Google Ads
- Meta Ads Manager
- Google Tag Manager
- Looker Studio
Final project and certificate
Google and Meta campaigns for one product, set up in full, with a tracking plan and a report template.
The certificate goes to those who attend 80% of the lessons and score above 60 on the final project. It is the academy’s own certificate, not a state document; its number can be checked on this site.
Check a certificateCertificate
Awarded to
Name Surname
«Google and Meta ads» for completing the course
Length: 30 hours · Final project: 91/100
No. PS-2026-···· · verify at pilleakademiya.az/certificates
Instructors
Aygun Musayeva
Social media and online ads
Head of media planning at an advertising agency, 8 years in the trade
Profile and a free consultationUlviyya Javadova
Digital marketing
Head of marketing at an online store, 10 years in the trade
Profile and a free consultation
Before and after this course
All courses in the field: Marketing and salesQuestions
Does it prepare for the Google Ads certifications?
The topics match Google’s free Skillshop certifications, which you can take yourself on Skillshop. The academy is not a Google partner.
Can I get my money back if I change my mind?
Until the first lesson you get back everything you paid. After the start, the lessons not yet held are refunded, to the card within 10 working days. Cancel on the “Your enrolment” page with the number and your phone.
Can I move to another group?
Yes, once and free, until 3 days before the start: choose another group of the same course on the “Your enrolment” page.
This course for your team
We can run the course at your office or online for your staff only, with examples from your company’s own data.