A loyalty app instead of plastic cards
The bonus card moved to the phone: a QR code at the till, receipts in the app and offers picked from what each shopper buys.
- Client
- A supermarket chain with 84 stores
- Industry
- Retail and e-commerce
- Went live
- September 2024
- Duration
- 8 months
- Team
- 9 people
What was there
The chain printed more than 60,000 plastic cards a year, and a third of them were lost and reissued. The tills ran on 1C, and marketing saw what shoppers bought only at the end of the month, in Excel.
What we built
- An iOS and Android app in Flutter with a QR code for the till
- Integration with the 1C till system: bonuses and receipts in real time
- E-receipts and purchase history
- Purchase analytics on ClickHouse and the choice of personal offers
- An admin panel where marketing builds campaigns itself
Results
410,000
app users
September 2024 to September 2025
+7.2%
average basket of app users against plastic card holders
2025
₼46,000
a year no longer spent on printing cards
2025
We set up a campaign in the morning and see the result by the evening. We used to wait for the end of the month.
Marketing Director, a supermarket chain with 84 stores
Technologies
- Flutter
- Java, Spring Boot
- PostgreSQL
- ClickHouse
