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IP and technology4-minute read

Trademarks: file before the product goes on sale

Once the packaging is printed, changing the name costs far more than changing the logo.

AuthorLala MustafayevaAssociate
The spines of old bound books

A new product’s name usually becomes final when the packaging goes to print. If a similar mark turns out to be registered already, the name, the packaging and the advertising all have to change together.

The right order

  • Search the name and the logo, 2–3 working days
  • Choose the classes of goods and services
  • File with the Intellectual Property Agency
  • Only then print the packaging

Registration takes months, but protection counts from the filing date. If you plan to sell abroad, list those countries from the start as well.

A search costs ₼150 per class and a filing ₼380 per class; state fees are extra. This article is general information.

This article is general information, not legal advice. Law and practice can change.

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